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109. LinkedIn Action Steps to Get Seen & Hired Faster, with Giselle Moratin (2 of 3)

guest feature podcast episodes prepare for a job search Apr 29, 2025
Blog/podcast with title: 109. LinkedIn Action Steps to Get Seen & Hired Faster, with Giselle Moratin (2 of 3)

 

LinkedIn Action Steps to Get Seen & Hired Faster

So many job seekers are feeling stuck right now. You’ve done all the right things—updated your resume, applied on job boards, maybe even reached out to a few people on LinkedIn—but you're still not hearing back. That’s why I brought back Giselle Moratin for part two of our LinkedIn series—to give you practical, actionable steps to not just get seen, but get hired faster.

If you caught our earlier conversation (episode 105), you already know we covered how to build organic relationships through networking.

Today, we’re diving into visibility—because without visibility, even the best qualifications won’t get you noticed.

 


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Visibility First: You Can’t Be Found If You’re Hidden

First things first, your visibility settings on LinkedIn matter more than you might realize.

  • Go to your LinkedIn profile settings and check your visibility preferences.

  • Make sure people can see your profile even if they aren’t connected to you.

  • Turn on “Open to Work” if you’re actively searching—and do it in a way that’s visible to recruiters.

If you’ve kept your settings private for security reasons in the past, that's understandable—but now, you need to find that balance between safety and visibility.

You can’t connect with opportunities if you’re invisible to decision-makers.

 

Showcase More Than Just a Resume

Your LinkedIn isn’t your resume—it’s your interactive, personal brand hub. So many professionals treat it like a digital version of their CV, but that’s a missed opportunity.

Here are a few ways to go beyond the basics:

  • Use your banner image strategically – Make it visual, relevant, and aligned with your field. It’s the first thing people see—don’t waste that space.

  • Feature a portfolio – Whether you’re in data, design, marketing, teaching, or nonprofit, you can show proof of your work. Link case studies, dashboards, slide decks, writing samples, or even lesson plans.

  • Add videos – A 1-2 minute video resume can help employers see your communication skills and personality right away.

  • Use the “Featured” section – Don’t let it sit empty. Highlight your strongest work, certifications, or career story.

Think of it like this:

Every feature on LinkedIn is a chance to help someone say “yes” to calling you. 

 

Volunteer Work Equates to Hidden Gold

If you’ve ever volunteered, please don’t leave that experience off your profile.

  • It shows you’ll go above and beyond, even when you’re not paid.

  • It often provides transferable skills that hiring managers care about.

  • It tells employers something deeper about who you are and what you value.

Whether you've served on a nonprofit board, led a fundraiser, or helped your church with tech, this work helps tell your career story.

 

Your “About” Section Needs a Makeover

The “About” section on LinkedIn is one of the most underused opportunities to stand out. And yet it’s one of the most powerful tools you have.

Here’s how to use it right:

  • Grab attention in the first two lines. Recruiters only see about 100–300 characters before the “See more” button—so don’t waste that space.

  • Don’t write an essay. Use short paragraphs or line breaks every 2–3 lines. Make it easy to scan.

  • Tailor your story to your future job. This isn’t your memoir. It’s your pitch for the job you want.

  • Infuse keywords from job descriptions so your profile ranks in searches.

This section should make a hiring manager say, “I want to know more.” If it’s not doing that, it needs a refresh.

 

Post and Comment—But Do It Right

Yes, showing up on the LinkedIn feed matters.

No, that doesn’t mean sharing memes or long-winded rants.

Here's what to focus on instead:

  • Write posts that share your goals or lessons learned in your field.

  • Comment meaningfully on others’ posts—especially thought leaders in your industry.

  • Engage with positivity. Don’t publicly bash recruiters, hiring practices, or previous employers.

Even if it feels justified, negativity hurts your credibility.

Recruiters and hiring managers often scroll through your activity to see how you show up—and they’re less likely to interview someone who seems bitter or unpredictable.

 

Your Headline Matters More Than Your Job Title

Your headline shows up everywhere—on every comment, search result, and post. If it just says your current job title, you’re missing a huge opportunity.

  • Use keywords aligned with your target role, not just your current one.

  • Skip your current employer’s name unless it’s highly relevant or impressive.

  • Make it forward-facing: “Project Manager | Agile | Cross-Functional Teams | Process Optimization” is better than “Account Coordinator at XYZ Corp.”

Every word in your headline should pull you closer to the job you want, not just describe where you’ve been.

 

Show, Don’t Just Tell

  • It’s one thing to say “I’m great with data.”
    • It’s another to show a Power BI dashboard or Tableau visualization you created.
  • It’s one thing to say “I led social media strategy.”
    • It’s another to link a campaign recap with metrics.
  • It’s one thing to say “I’m an experienced educator.”
    • It’s another to share a clip of a training session or a downloadable resource you built.

Your Featured section is perfect for this—and if you want to level up even more, create a Loom walkthrough of your resume or experience, especially if you’re pivoting careers.

Let them hear the passion behind your story.

 

Bonus Tip: Don’t Forget the Skills Section

This one’s quick but powerful:

  • Add skills directly from job postings.

  • Make sure the top three skills on your profile are the ones most aligned with your target role.

  • Endorse others—and they’ll often endorse you back.

Skills play a role in LinkedIn’s algorithm. If your profile isn’t aligned with what hiring managers are searching for, you won’t show up.

 

All That to Say...

If you’ve been applying and hearing crickets, it’s not just you—this market is tough. But it’s also the best time to stand out by going above and beyond.

  • Visibility and clarity are what get you noticed.

  • Strong branding is what earns you the interview.

  • Confidence and communication is what helps you convert.

And LinkedIn is where all of that happens.

 

In this season, make sure to leverage all the resources at your disposal to ensure you're not far from the opportunity you're hoping for.

 

P.S. Follow me on LinkedIn for more highly-practical guidance. 

 

Follow-up Episodes:

↳ Listen to Part 1, #105: Making Networking Easy: How to Build Organic Relationships

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